Yes it’s true! Marketing as you knew it has changed. A whopping 97% of consumers now use the internet to research products or services. Oh by the way, it’s not only the young people that use technology (AKA the internet), nearly all the buying public…yep people of all ages…now uses the internet to do their pre-buying research.
Old school, more traditional marketing used to be a one-way conversation…broadcasting out their message through the radio, TV and printed materials. Today, the conversation is multifaceted…truly “social” media. Not only that, the conversation is “real time”. This type of media is really controlled by YOUR prospects through services like Facebook and Twitter. These services have more than 700 million members and add to that YouTube gets 300 million visitors a month.
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